Hypothetical Design Commission Brief

Bethany Clarke

st20044619

Subject ADZ5777 : Making Connections

 

Hypothetical Design Commission Brief

 

Aims:

To create a textile collection for the home interiors market for the company Harlequin.

To produce a collection inspired by floral and ethnic patterns.

Specific Objectives:

  • To explore and document the theme of floral and ethnic patterns.
  • To look into and report on the targeted market of high end and luxurious home interiors.
  • To summarise all relevant aspects of the concept on a series of visually inspiring mood boards.
  • To produce and log a body of drawings experimenting with a range of different media.
  • To creatively develop ideas using methods such as digital stitch and print and also developing Photoshop skills and hand printing methods such as screen printing.
  • To produce a selection of samples and croquis designs on a range of appropriate, well researched substrates to include fabrics and or papers.
  • To present a final collection of designs, some of which also demonstrate :

-       alternative colour way designs

-       co-ordinating design groups

-   accurately repeating pattern designs.

  • To illustrate and present selected designs for interiors in situ, as CAD visuals.

Introduction to clarify the context and market/client

The home interior market appeals to me due to the large array of colours and textures which can be used for the designs. I was also inspired by interiors due to the wide range of products and areas of the home you are able to design for.

I was inspired by Harlequin when I found an advert for the company’s ‘Jardin Boheme’ collection. The bold and vibrant colours and ethnic feel of the designs in the advert excited and influenced me to continue looking into this company. My theme of floral and ethnic patterns has arisen from the designs found in this collection. I feel inspired to develop on this theme further for a Spring/Summer collection. I have decided to build on these existing ideas and themes to create a collection in keeping with Harlequin but adding a personal element with my language of textiles.

Their house style combines decorative prints and floral patterns in both vibrant and neutral colours dependent on the collection. I like that there are differences within the collections yet the designs still hold the house style. Harlequin produce designs for curtains, bedding, cushions, wallpaper and more.

Harlequin is a luxurious brand and therefore lends itself to the higher target market and clientele. I will be designing for this client; a couple, home owner and individuals who have a higher income than average. The client is house proud and likes to spend money on creating a stylish home. Designing for this client will allow me to create professional and deluxe designs.

Research base

I will visit Harlequin’s website to research current and previous interior collections focussing on S/S seasons. I will also research for my chosen season and relevant trends using journals and books in the library and collect visual research using WGSN. I will contact Harlequin in the hope of gaining primary research into the methods of production and fabric choices. I would also like to research the company’s policies regarding sustainability and environmental issues.

My proposal

I will create a collection of designs for home interior products including bedding, soft furnishings and paper based products such as wallpaper and blinds. My designs will be inspired by my theme of “Florals and Ethnic Patterns.” My designs will have an on trend colour palette inspired by my theme. The collection will be called “Sweet Citrus” inspired by the bright colour palette used. The designs I create will encompass Harlequin’s luxurious house style. I will carry out visual research in primary and secondary ways including drawing, photography and through the internet. I will keep up with current and up-coming trends using WGSN throughout the project.


Mood Boards for Chosen Company

I have chosen to focus on the company Harlequin. I will write a hypothetical brief which I will work with to produce a collection..

Here are my four mood boards for my collection :

Mood board - theme Moodboard - client board Moodboard - colour board Moodboard - market competitors


Pecha Kucha Presentation

Here is a link to my pucha kecha presentation about my final 3 designers/companies I have chosen to focus on:

Pecha Kucha


Constellation Reflection

What are your academic strengths and weaknesses?

I believe my academic strengths lie in my time management, I feel that I can manage myself and my work in order to get everything completed on time, and by giving myself enough time I do not rush things and they are therefore completed to the highest standard I am capable of.

My weaknesses lie in the area of critiquing work and explaining how things relate to my practice. This was revealed to me during feedback from my constellation essay last year.

What lessons did I learn from last year / what do I need to improve on from last year?

I would like to be more experimental this year, I feel that I kept to my comfort zone last year. I also feel that I need to be more confident in my presentation skills, practicing more will achieve this. Finally, I need to delve deeper into ideas and explore more.

Where am I at the beginning of Level 5?

I am excited to delve deeper into my current project in Subject. I will be researching thoroughly and hope to gain a mass of inspiration from this.

Where would I like to be at the end of Level 5?

I would like to be confident in my strengths and weaknesses in my subject, including specialist techniques in print and stitch. This will prepare me for my third year.

What will I do to get myself there?

As explained before, I will need to be experimental with techniques in order to explore my strengths and weaknesses.


Research

I have finally finished my research for all 20 designers from across all the three areas. I think I may have more than 20 as I got a little over excited.. I have now come to decide that my final 9 designers will be Harlequin, Manuel Canovas, Laura Ashley, Cath Kidston, Accessorize, (Mini) Boden, Paperchase, Ted Baker and William Morris. Some of these are interchangeable between the three options and some stand in one area. I feel that all the designers have something different about themselves and I will now be researching them further to gain knowledge about the company itself including their values and their house style. I am finding it quite hard to know who to take through as my final 3 designers, as I appreciate all 9!! Hopefully my further research will help me with this decision.


London!

Yesterday we had the opportunity to visit London, we were dropped off at the V&A museum and then had free reign over what we wanted to do. I was slightly apprehensive about going as I have quite a lot of work on at the moment and quite a small time period to get it all done! However, I was convinced to go by peers and I’m definitely glad I did. Laura Martin, Emily Woods, Lucy A’Court and I decided to stick together and Laura suggested we visit the Chelsea Harbour Design Centre after speaking with our subject tutor about where to go. I had never heard of this place but Laura told me it was like an interior show room.

When we got there I was amazed! The building was huge and full of designers such as Diane Von Furstenberg, Harlequin, Mulberry Home, Kravet and so many more. We were able to go into the different show rooms and look through all the new latest collections, we collected brochures and a few samples of some of the designs we liked – unfortunately, we didn’t realise that we could get samples until one of the last places we visited so haven’t got as many as we’d of liked.

It was an amazing place to visit and definitely helped with research into our current project. In March there is a design week at the Chelsea Harbour and I will definitely be returning!

100_0114 100_0115 100_0118 100_0120 100_0121 100_0122 100_0123 100_0134 100_0135 100_0137 100_0147 100_0153 100_0155 100_0160 100_0165 100_0180 100_0181 10581510_1648792352013764_1952311807_n 10634440_1648792355347097_584668897_n 10719444_1648792262013773_673118592_n 10721050_1648792322013767_954218432_n 10721452_1648792318680434_268587871_n 10723072_1648792298680436_1535589858_n 10723504_1648792242013775_1124767629_n 10723562_1648792325347100_1948280450_n 10726224_1648792288680437_431845962_n 10726715_1648792368680429_1134781139_n 10729005_1648792305347102_1460436230_n


WGSN Lecture

Today we had a lecture about WGSN (World Global Style Network), a woman came in to talk us through the website. At first I thought it would be a waste of time as I have already used WGSN and felt like I knew what I needed to get the most out of the website. I was wrong! She showed us through all the different menus and links and I found it really useful! I’ve decided to use WGSN for it’s trend forecasting to help me with my mood boards and colour palettes for the current project.


Follow

Get every new post delivered to your Inbox.